Wolfe, D. (
This Blog has multiple authors with different experiences and innovative ideas. It is current and it has been favorited by many people. This blog seems like it has a good grasp on what is to come and what will be the next best way to market.
The Marketing Group. Retrieved March 17,2008, from
<http://www.marketinggroup.org/index.php?
option=com_content&task=category§ionid=5&id=72&Itemid=221>
A practical guide to marketing.It has information on an upcoming event.It combines a bunch of blogs into a big solid blog.
Goldstein, D. ( January 21, 2008). Mind of Marketing.
Retrieved March 17, 2008, from
<http://www.mindofmarketing.com/2008/01/
innovating-around-maslows-hierarchy.html>
Ironically enough the best websites i could find were web blogs. This site provides good information and it is up to date. It is easy to read and it gives advice on other topics that relate to marketing.
Business School Press.
This book has information on the customer. I thought this was a good choice because I know how I think but it would be good to see how other think. Because ultimately those are the poeple I will market to. It is also a current book and since the marketing world is always changing this book seemed the right choice.
Smock, J. S. , & Heintz , B. D. (1983). Attracting Clients with
Marketing.American Bar Association Journal, Vol.69.Retrieved
February 20, 2008, from Academic Search Premier
Database.
Key steps in marketing, and importance of marketing strategies. A good way to attract law firm clients which I would presume to be the hardest to persuade so it must have good information.It is specifically concentrated on the marketing aspect of persuading to consume.
Wakefield, M ., Germain, D., & Henriksen, L . (2008). The effect of
retail cigarette pack displays on impulse purchase, Vol.103.
RetrievedFebruary 20, 2008, from Academic Search Premier
Database.
the effects of marketing on impulse buying that might give key ideas into creative effective marketing. It gives insight into why people buy and that can help to create a new marketing tactic.
Iezzi, T. (2007). How to be more creative marketer in four easy
steps.Advertising Age Journal , Vol. 78. Retrieved February
20, 2008,from Academic Search Premier Database.
It gives easy steps anyone can follow that are effective that help feed your imagination to become more creative and by doing so it will help people in their marketing.It is a current journal that has up to date information
I chose my topic because it is what I think I want my major to be and it has to do with the creativity aspect of the cluster. Its interesting to me. I like how marketing is always changing and how creativity is a big part of it. It relates to my values because I value the freedom of choice, and in marketing its all about freedom of choice and coming up with the newest thing . It relates to creativity because you need to have different, effective ways to get your customers attention. Creativity is like being different having something different doing what you want being strange and thinking outside the box.
