WHY?

I chose my topic because it is what I think I want my major to be and it has to do with the creativity aspect of the cluster. Its interesting to me. I like how marketing is always changing and how creativity is a big part of it. It relates to my values because I value the freedom of choice, and in marketing its all about freedom of choice and coming up with the newest thing . It relates to creativity because you need to have different, effective ways to get your customers attention. Creativity is like being different having something different doing what you want being strange and thinking outside the box.